ABOUT US

We are a young and innovative enterprise/company as well as the largest berry growing reality in Lombardia. Our fields are only 15km from the Duomo, located in Parco Agricolo Sud in Milan.
Our production area stretches for almost 200,000 sqm. 25,000 sqm are occupied by greenhouses -heated through a photovoltaic system- where strawberries and wild strawberries are grown. The remaining area dedicated to different types of fruit, vegetables, cereals and other small berries like blueberries, brambles, raspberries and cherries.

We are highly environmentally friendly as most of the energy we use is produced by the solar panels located on our greenhouses.

For two consecutive years, 2013 and 2014, StraBerry was awarded the Lombardia’s Green Oscar by Coldiretti. In 2015 we were also awarded the National Green Oscar for our innovative and environmentally friendly approach to fruit-growing.

OUR BERRIES

Strawberries We grow 350,000 plants that belong to more than 10 different varieties -everbearers and monthly bearers- that include Clery, Jolie, Antea and Capri. The production is non-stop between March and November.

Blueberries We have 10,000 blueberry plants that grow in an outdoor area of 30,000 sqm. Our varieties are Duke, Draper and Liberty. The production covers the whole period between May and September.

Raspberries We have 15,000 remontant plants that are cultivated in an outdoor area of 20.000 sqms. Through periodic replanting we guarantee continuous production from May until November.

Blackberries Our 600 bramble plants are grown outdoors inan area of 2,000 sqms. The Loch Ness variety guarantees a seasonal production of 10 quintals. The production period is from June until September.

HOW WE GROW

Our latest generation glass greenhouses use automatic installations and informatic systems for the management of the crop cycle. Through this system we are able to fully control climatic parameters such as temperature, humidity and ventilation.
Our technology allows us to exploit the greenhouse effect along with the heating system during winter. During the summer, we are able to take advantage of the lateral and roof openings through which we guarantee the perfect oxygenation of the plants, together with blast chiller and blast humidity.
The energy requirements needed to run our structures are guaranteed by environmentally friendly solar panels installed on the roof. This allows us to save thousands of tons of CO2 emissions every year. All the surplus energy is given to more than 4.000 people for their personal energy consumption.

Our main agricultural innovation is the soilless plant growing system, where plants are grown in suspended ducts 1.5m from the ground. The main advantage of this technique is that the soil in the vases is changed once a year to reduce bacteria proliferation.

There is no contact between fruit and animals and therefore maximum hygiene is guaranteed; this also allows us to reduce any kind of treatment to a minimum and pursue a practice of crop defence called “IPM” (Integrated Pest Control).
Moreover, the location of the ducts facilitates harvesting, making it faster and agile, and at the same time, respecting the health and safety of our workers.

ALL IN ONE DAY

The berries are hand picked and the harvesting starts during the early morning hours. After that, the fruit goes through the weighing process and quality control. It is then packed and placed in cold rooms within an hour from harvest to guarantee the integrity of the fruit’s nutritional properties.

By mid-day deliveries start: our location in Milan’s countryside allows us to distribute fresh product in a very short time.
Our products are sold in full respect of the “0 km” philosophy(An Italian expression that indicates that the products are locally grown and sold), to reduce the CO2 emissions produced during transport.

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Colazione con StraBerry

Mettete in ammollo la sera i fiocchi d’avena in acqua fredda e aggiungete il succo di limone, il latte condensato, mandorle e nocciole e la mela. Il mattina si gusta a temperatura ambiente. Noi vi diamo una variante semplice della ricetta originale che coinvolge forno e fornelli (e che quindi è più una granola che […]

Scopri chi ha raccolto le tue fragole

Lo sapevate che ogni cestino di frutti di bosco StraBerry contiene un’etichetta con un QR Code leggibile da smartphone o un codice numerico da inserire sull’apposita pagina online, grazie a i quali è possibile scoprire la tracciabilità delle fragole o dei piccoli frutti che avete appena acquistato. Fotografando il QR code con il vostro smartphone si aprirà una […]

StraBerry is awarded with the Oscar Green 2015

Last November in Rome, the event Oscar Green took place and many young entrepreneurs were awarded for their courage and dedication in bringing forward new business ideas that can make a real difference for aiding the regeneration of the Italian economy. After almost a year of locally held events, 21 companies were selected and took […]

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ABOUT US

OUR BERRIES

HOW WE GROW

ALL IN ONE DAY

Colazione con StraBerry

Scopri chi ha raccolto le tue fragole

StraBerry is awarded with the Oscar Green 2015

Contact Us

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FIND THE NEAREST APE CAR

VISIT OUR FIELDS

STRABERRY STORE

RENT A STRABERRY FIELD

ABOUT US

OUR BERRIES

HOW WE GROW

ALL IN ONE DAY

Colazione con StraBerry

Scopri chi ha raccolto le tue fragole

StraBerry is awarded with the Oscar Green 2015

Contact Us

Read our news

Follow us